ORIGINS
Message from the founder-
The first time I learned about QR codes was early 2009. I was interested in using regular bar codes on food products to gather nutritional information and while researching that a friend pointed me to QR codes. After a bit of reading I realized the potential of QR codes to bring print to life and turbo-charge information sharing.
I have to call it zeal, inspired by this “new” technology, which motivated me to brainstorm and research different uses for QR. I liked the idea of a service to create QR codes to use in advertising. It didn’t take long to realize that in order for QR links to the internet to be taken seriously the landing page would need to be mobile-friendly.
From that point the challenge was determining the best industry and demographic to focus on. I thought who would be better candidates than real estate agents? I figured in this economy any fresh method to drive web traffic and show potential clients their listings should be very appealing to any motivated agent. Just post a QR code sign in front of the property for sale, link to a mobile-friendly webtour of the house and there you have it.
Now that a customer base had been decided upon, the next step was to educate the people about these exciting 2D bar codes. As many are well aware, here in the US, QR has not yet taken off like in several other countries. A major factor is the cell phone companies were not pre-installing readers on the phones yet. So I thought getting a reader to the end user would be a good objective. After much digging around I found that there were really only two websites that helped people find a QR reader for their phones and neither one of them was what I would call mobile-friendly. Another option would be to search-engine “QR code reader” + your phone model and hope for the best but I thought we needed something better.
So QRable.mobi was born; a simple XHTML, mobile-friendly, reader-finder website. My goal was to have a person who had never seen a QR code be able to navigate to my website on their mobile, learn about QR codes, and quickly find a link to a QR code reader while on the go.
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That was many months ago and here we are now. QRable has evolved into a credible business in the local community and thanks to the power of the internet and adwords is reaching many more clients all over North America and the world. QRable now has a QR savvy team comprised of web developers, graphic design artists, and marketing consultants. Our team is ready to design your websites, create a mobile optimization plan, and assist with your QR code campaign strategy.
The main focus of QRable is QR code advertising and marketing consulting with a focus on reaching target demographics. If you simply have a passing curiosity or are seriously considering using QR codes somehow but do not know how to proceed, please contact us for a friendly and professional chat.
Find out what we can do for you!
